Developed new business opportunities through market studies, strategic business partner.
▪ Target high level decision makers to build relationships and take the consultative sales approach to
penetrate accounts.
▪ Coordinated collaborative work from all functional teams to respond RFQ before deadline.
▪ Mentor group members with responsibilities to help grow new and existing customers using
different strategic approaches.
▪ Promoted company focuses products and generates new leads through marketing trade
shows/events and IT conferences.

Led Americas Sales & Operations team in providing account management of channel, distribution, and
designated Small Medium Enterprise (SME) customers or/and target vertical markets, developed strategic
relationships with System Integrators (SI), Original Design Manufacturers (ODMs), Channel/Distribution
partners to secure design-in of Removable Mass Storage Devices which includes Optical Disc Drives
(ODDs) and Solid-State Drives (SSDs).

Led Americas Sales & Operations team in providing account management of channel, distribution, and
designated Small Medium Enterprise (SME) customers or/and target vertical markets, developed strategic
relationships with System Integrators (SI), Original Design Manufacturers (ODMs), Channel/Distribution
partners to secure design-in of Removable Mass Storage Devices which includes Optical Disc Drives
(ODDs) and Solid-State Drives (SSDs).
▪ Led forecasting and planning efforts to effectively align with quarterly demand.
▪ Collaborated across functions to develop go-to-market strategies for SSDs.
▪ Successfully tailored and presented the product portfolio to meet the specific needs of target
customers.
▪ Develop and implement quarterly and annual business plans to achieve goals and revenue targets.
(Alex) Yu Cheng Hsu Cell: (510) 862-7501 Email: Alex.Hsu2011@gmail.com
▪ Taking SSD and ODD business for LiteOn to achieve record high revenue.
▪ Conducted weekly sales team meetings to equip the team with the knowledge and skills needed tobe successful.
▪ Over 18 years of experience in the Latin America/NA market.
▪ Provide pre/post sales product support to Channel/Distribution, and Authorized Service Providers.
▪ Coordinate daily in-transit shipments and manage channel/distribution inventory.
▪ Collaborate with Overseas Headquarters (Taiwan) Product Engineers to troubleshoot and resolve
reported issues.
▪ Monitor ASP quality repairs and turnaround time of repair unit and replacement.
▪ Test and debug demo boards & reference design.
▪ Simulate customer system configuration for issue duplication.
▪ Prepare and document step by step procedures on installation and configurations for support use.
ELITEGROUP COMPUTER, Latin America Sales Account Manager/Procurement 2007 – 2012
▪ Responsible for driving sales revenue to exceed division priorities, define and develop new business
opportunities.
▪ Help ECS break into VGA market and take new shares in Latin America markets.
▪ Record setting in sales revenue, exceeding quota requirements and growing sales territory.
▪ Coordinate with VP to develop territory strategy and execution plans.
▪ Bring in new product lines and bundle deals, monitoring competition and stay up to today.
▪ Daily purchase of Memories, CPU’s, Hard drives, cell Phones, Tablets and all computer peripherals.
▪ Strong in dealing with prices with vendors and providers to obtain the best possible price.
▪ Expertise in negotiation and leadership skills in supplier management and contract negotiation.

Forecast and planning on Motherboards, VGA, Chassis, Coolers and All in One to introduce to the
market.
▪ Work with Headquarter in Taiwan on long-term forecast models and scenario planning.
▪ Help Foxconn break into new South American markets.
▪ Builds positive customer relationships with key decision makers and influencers.
▪ Track volume targets and ensure target achievement.
ELITEGROUP COMPUTER, Latin America Sales Account Manager 2005 – 2006
▪ Years of experience in the Latin America market and purchase of computer components.
▪ Excellent in creating new accounts to increase local market share and achieving records in sales
revenue.
▪ Forecast and planning of new motherboard to introduce to the market.
▪ Develop and execute approved sales and business development plans.
▪ Strong team player with strong work ethics.

Meeting or exceeding revenue and/or activity quota.
▪ Always achieving new records in sales revenues.
▪ Experience calling on accounts at every level from System Administrator to Senior Executive.
▪ Self-motivated individual with a strong orientation toward customer satisfaction.
▪ Team Oriented and able to work under pressure.