As a business owner in the consultancy space, I have extensive experience in providing strategic sales and business
development guidance and operational rollout management to a wide range of clients. Currently, I am working with
two clients:
• MENA and DACH Sales Director for wireless products at Cocomm Jun 2022 - today
Responsible for developing business and sales opportunities exclusively in the MENA and DACH regions.
Working closely with sales team, in conducting market research, analyze competitor activity, and developing
customized sales strategies to meet the specific needs of clients. Leveraging my extensive knowledge of these
markets in identifying emerging trends and opportunities and collaborating with the product development
team to ensure that Cocomm products are tailored to meet client needs.
• Rollout Manager for 4G & 5G Infrastructure at Vantage Towers Jan 2023 - today
Continuing the work done as Vantage Towers as Responsible for overseeing the planning & deployment of
passive and active ORAN including power and fiber infrastructure for 4G and 5G rollout across different tower
landscapes in Germany. Working closely with the engineering and installation teams, ensuring that projects
are delivered on time and within budget, while maintaining a high standard of quality and safety. Aligning
closely planning and deployment with Vodafone Germany for shared Antennas. Have successfully achieved 380
active ORAN installation towers across Germany at the end of Q2 2024.

Provided active support for the rollout and provisioning of passive radio access network VT tower infrastructure
for 4G and 5G mobile network that 1&1 intends to establish in Germany.
• Spearheaded the rollout and provisioning of passive radio access network infrastructure for 4G and 5G mobile
networks, supporting the establishment of 1&1's presence in the German market.
• Developed a comprehensive playbook for the active & passive RAN 1&1 cooperation agreement with VT,
outlining key milestones, agreements, and commitments related to the project.
• Led cross-functional teams of construction companies across Germany to develop fiber & power management
plans, processes, and solutions for ground and rooftop sites.
Page 2 of 4
Samir Zegoulli
+49-172-1888207 Samir.Zegoulli@gmx.de
PROFESSIONAL EXPERIENCE, CONTINUED

As the leader accountable for operational excellence and new business development for a face authentication
solution that utilized AI and sensing technology, I oversaw a team of up to 13 business development and sales
managers, product, project, and marketing managers across Germany, South Korea and China.
• Successfully secured and managed multiple customer projects with a global tier 1 company in the
automotive industry establishing a long-term partnership.
• Directed and closed lucrative business opportunities with prominent smartphone manufacturers such as
One Plus and OPPO, expanding the company's reach in the smartphone industry.
• Developed and maintained a strategic partnership with Vision Lab, a leading provider of face
authentication solutions, to offer innovative fintech solutions that incorporated advanced AI and sensing
technology.
• Spearheaded the promotion and adoption of liveness face authentication solutions, leveraging
Convolutional Neural Networks for Computer Vision algorithms and sensing technology, through various
technology workshops and industry events. This effort significantly increased market awareness and
demand for the company's products and services.

Built and grew the MEA and APAC mobile business from scratch, achieving significant breakthroughs in some
countries. Demonstrated exceptional adaptability and resourcefulness in navigating complex and fast-paced
environments, resulting in successful outcomes in challenging situations.
• Cultivated and maintained positive relationships with mobile retailers, operators, and distributors across
different MEA and APAC countries, resulting in increased brand awareness and sales revenue. Leveraged
innovative marketing and sales strategies, such as targeted trade fairs and events including DISTREE,
MWC, and GITEX, to effectively reach and engage key stakeholders and customers.
• Successfully acquired and onboarded new customers in Indonesia, Middle East, and North Africa,
resulting in an overall increase in revenue for the company.
• Negotiated and closed several high-value contracts and offers with different customers, employing a
collaborative and solution-oriented approach that met the needs and objectives of all parties involved.
• Developed and implemented data-driven pricing strategies based on segment, product, region, and sales
market, resulting in increased profitability and revenue growth. Conducted regular adjustments and
realignment of offers based on customer needs and competitor activities, successfully identifying and
capitalizing on growth opportunities.

Transformed relationships with network operators, retailers, and buying groups in Germany, resulting in
increased sales revenue and improved P&L. Oversaw sales and marketing activities, including sell-in, sell-
through, and sell-out, within different accounts and regions in Germany. Led business development, product
pricing, sales support, incentive, marketing activities, strategic partnerships, and key account management
operations, resulting in the successful launch of new products
• Effectively marketed and promoted LG products to operators and retailers, expanding their product
portfolios with multiple new offerings.
• Revitalized a struggling partnership with Telefonica, generating €12m in sales in 2014.
• Established a successful partnership with Vodafone, resulting in an impressive €45m in sales in 2015.
• Achieved positive cash flow with all network operators from 2016 to 2018, meeting company goals.
Page 3 of 4
Samir Zegoulli
+49-172-1888207 Samir.Zegoulli@gmx.de
PROFESSIONAL EXPERIENCE, CONTINUED
• Successfully developed various marketing program methodologies in cooperation with network operators,
resulting in increased customer loyalty and minimized customer attrition.
• Maintained strong relationships with key stakeholders, including CXO level contacts, across various
channels, such as Vodafone, Deutsche Telekom, Telefonica, Electronic Partner, Expert, Euronics, Sparhandy
and other large retailers:

As an executive leader, provided oversight and thought leadership for the Terminal Global Business Unit of
DTAG in 15 European countries, resulting in successful sales and increased turnover. Developed and improved
global portfolio roadmaps and pricing strategies for terminal and data stick products, leading to increased
profitability for the company. Directed product marketing and go-to-market activities for all products, resulting
in successful increased market share.
• Generated exponential sales growth in terminal sales, achieving a 238% increase in sales in 2011.
• Built a new sales organization from the ground up in less than a year, achieving sales goals within the set
timeframe.
• Managed vendor qualification process for handsets including events, portfolio preparation, and price
negotiations for Global Vendor Day.

T-MOBILE INTERNATIONAL
Customized product portfolio for DTAG customers globally, analysed results, and made recommendations to
define product and portfolio roadmap to achieve a unique market position.
• Increased market share by 25% in 2008 and Q1/Q2 2009 by effectively leveraging competitive
differentiators.
• Introduced 'Best of 2 Worlds' concept, combining Sony Ericsson's unique applications with DTAG's CLW
proposition, leading to successful sales of Sony's handset portfolio to Deutsche Telekom.
• Expanded product portfolio by introducing the new brand Xperia in addition to Walkman and Cybershot
brands; adjusted organization, processes, tools, portfolio, customization, and design strategies to improve
company capabilities.
• Actively participated as a member of the Red Line Up Commission Portfolio of Sony Ericsson to develop the
new Xperia brand, presenting, being a panelist, and serving as an ecosystem expert.

/ GLOBAL TECHNICAL MANAGER – VODAFONE & DEUTSCHE TELEKOM
Led senior-level discussions with global operators on mobile phone requirements and submission of tenders,
bids, RFI, and RFQs. Tracked product launches and release schedules, and managed Operations & R&D teams of
up to 40 personnel for deployment, development, and rollout of products.
• Successfully led senior-level discussions and oversaw development, integration, and rollout of customized
mobile handsets for Vodafone and DTAG in European markets, ensuring on-time delivery.
• Achieved sales of 1.7m DTAG handsets (2005) and 1m Vodafone handsets (2006) through innovative, cost-
effective product development
• Contributed significantly to the development and launch of DTAG's U8290 handset model, which was
recognized as the best technical UMTS product by Connect Magazine in October 2005.
• Received customer awards for exceptional product development and quality due to the implementation of
Six Sigma/supplier improvement projects and a focused problem-solving process.
Page 4 of 4
PROFESSIONAL EXPERIENCE, CONTINUED

Jan 2003 - Dec 2004
Established a high-performing engineering team that developed the core network technology strategy,
encompassing base station, user equipment, and technical specifications. Led a task force in creating and setting
up a customer network in a lab environment to troubleshoot defects, apply patches, resolve issues, and finalize
critical showstoppers.
TOTAL PROJECT MANAGER Jan 2001 - Dec 2002
Created, implemented, and managed a project dealing with the application and execution of methodology & tool
straight from the ground up for the entire Ericsson core network business.
• Transformed a strategic customer relationship by implementing confidence building measures to show
progress on key engineering objectives.
SOFTWARE LEADER Nov 1998 - Dec 2000
Developed a GSM/UMTS mobile simulator, including a radio base station and protocol analyser, called STNtools,
which was utilized in 11 different Ericsson locations worldwide. Led the team responsible for its development.

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