➤Global leader and provider for RF passive components for wireless telecommunication network and broadcast infrastructure.
• Lead and manage a regional sales team across Europe and the Middle East & Africa (MEA) regions, focusing on Mobile Network Operators (MNOs), Original Equipment Manufacturers (OEMs), and system integrator accounts, while building strong relationships with channel partners in the mission-critical communication segment with a target of 48m€ in sales.
• Create and execute strategic plans to expand business with existing and potential customers.
• Develop and maintain strong relationships with key accounts to build a solid opportunity pipeline and drive growth within vertical markets.
• Manage internal and external stakeholders to ensure optimal end-to-end demand and supply chain performance.
• Represent RFS products and solutions at key trade shows and marketing events, RFSincluding CCW, PMR Expo and MWC.
• Provide critical customer insights to engineering and operations teams to drive product development aligned with market needs for broadband applications.
• Restructure and develop an effective sales team by training and motivating employees, fostering a positive work environment through team building, constructive feedback, and clear communication of company objectives.
• Establish and monitor quarterly and annual sales objectives in coordination with senior leadership.

• Led manufacturing operations, site quality assurance and control, supply planning, material execution, and factory process engineering for a manufacturing site in Germany, resulting in a 25% increase in production efficiency.
• Developed and managed customer-driven operations with new governance, processes, KPIs, and reporting structures.
• Facilitated continuous improvement initiatives and led fixed cost optimization project, reducing expenses by 15% over 12 months.• Built a new area for product installation and assembly for broadcast antennas, enhancing production capabilities.
• Successfully relocated the factory, designed a new layout that optimized production flow and reduced downtime during the transition by 15%.
• Managed complex sales and supply issues with executives, transforming emergency situations into streamlined end-to-end processes.
• Enhanced sales growth by 10% by improving production flexibility and efficiency, enabling the company to meet increasing customer demand.
• Ensured uninterrupted production and supply during COVID-19 pandemic through proactive crisis management.

• Conceptualized and led EMEA sales operations, including sales controlling and analytics, bids and proposals, customer service, and managed technical sales teams of 21 people, improving overall team performance by 25%.
• Developed and executed strategic goals in collaboration with the VP of Sales, which increased market share in the EMEA region by 10%.
• Achieved year-over-year growth of 10% with selective key accounts and channel partners.
• Stabilized revenue and reduced costs by 30%, leading to increased profitability.
• Defined and implemented performance measurement systems and business reporting
frameworks, enhancing data-driven decision-making.
• Drove regular business review meetings, tracked achievements, and conducted
profitability analyses by account, region, and product.
• Coordinated annual budget planning cycles and ensured alignment with business
units.
• Implemented sales forecasting and opportunity management processes, improving
forecast accuracy by 50% and enhancing inventory management.
• Defined regional pricing strategies for customers and channel partners, contributing
to a competitive market position.

• Cultivated strong relationships with key customers to effectively position Base Station Antennas (BSA) and other products and solutions.
• Doubled market share within 12 months through strategic business development with mobile network operators in Central Europe and CIS.
• Enhanced product development and increased revenue by building trusted relationships with internal stakeholders and developing key partnerships with leading mobile network operators.
• Managed strategic accounts in the CIS region, ensuring high levels of customer satisfaction and retention.
• Initiated new product development based on customer needs and upcoming BSA tenders.
• Led factory acceptance tests with diverse customers at our factory in China, ensuring product quality and compliance.

• Led the execution of the annual roadmap and oversaw R&D for transmission line components, successfully aligning projects with business unit objectives.
• Established a new team providing segmented technical support for RFQs and RFIs.
• Streamlined product portfolio by reducing it by 35%, leading to a 20% increase in
operational efficiency and improved focus on core products. Developed and delivered a comprehensive product training program for sales managers, boosting their product knowledge and improving sales effectiveness by 25%.

• Developed the first 2.6GHz LTE leaky feeder cable with vertical polarization, advancing RF industry innovation and leading to increased market share and technology leadership in 2x2 MIMO systems for tunnels.
• Engineered coaxial cables for high-power applications using foamed fluoropolymer.
• Managed diverse projects on copper coating for aluminum and plastic substrates,
resulting in a more cost-efficient product portfolio and long-term savings.
• Implemented numerical and analytical models to optimize feeder cables, accelerating
R&D project execution and reducing time to market.
• Collaborated with external industrial partners for multilayer material manufacturing.
• Optimized manufacturing processes and tools to accelerate the industrialization of new
products.

• Led seminar “Antennas“ and practical training “Non-linear Effects in RF”
• Scientific research "WCDMA Coding in 3G Mobile"

• Built first 2G mobile network in Armenia
• Managed central units of cellular network, including BSC & TRAU