Developed 3 marketing plan for premium market and report to HQ management
- Led 2023 yearly Business plan and budget planning in terms of marketing
- Built up the new marketing team and plan the organization development for the next 3 years, resulting a significant improvement in overall team efficiency
- Streamlined the marketing internal process and cross-function process with other departments
- Established the external local agency resources for more reliable execution in the area of PR, social and KOL
- Supervise and Led the flagship smartphones launch as well as key AIOT product launch such as vacuum, scooters, and Smartwatch, leading significate increase in H1 for overall brand index
- Provided strategic guidance to support E-commerce new product launch and promotions such as Mifan festival as well as Prime day

Flagship Series launch campaign. BP, Joint marketing, Traditional media buy
- Lead yearly Business plan planning in terms of marketing
- Lead campaign strategy planning and project management for execution of launch and
promotion campaign with integration of self-marketing, joint marketing and retail marketing
- Traditional media strategy planning and conduct the execution with agency
- Creative localization and local mini creative execution
- Event organization and coordination, such as customer, media offline event
- Marketing efficiency: budget management, financial coordination for self-marketing

Clients: Huawei (HQ), Travel Alberta (Canada), United Airlines (U.S)
SOW: online media distribution (SEM/SEO/DSP), creative production, strategy planning, web page development, Chinese social marketing (Weibo/WeChat), Overseas social marketing (FB/YTB/ IG)
Built up a new team for the additional business by establishing the team structure, selecting the
proper team members and specifying the r&r for each team member
- Optimized the team working process by classifying the routine work, ad-hoc work and new opportunities with team members to increase transparency and team autonomy
- Led the team to quick gain knowledge of client’s brand, needs, concerns and drove the team to provide tailored solutions
- Collaborated with other DAN international agencies, such as working process alignment, SOW, and pricing options negotiation, etc.
Huawei Global Social Media Community Management
- Drove social strategy and community management (engagement, UGC, etc.)
- Managed copywriting, editorial calendar creation and execution according to the overall brand strategy on Instagram, Facebook, YouTube
Successfully managed the first-ever overseas KOL campaign in the team and connected with
overseas KOL resources and built up the KOL working process

Coordinated cross-functionally on project management for budget of 15 mio. EUR/ year with 200+ projects & activities, including budget management & agency management & finance controlling & process Follow-up
*Cover PR, ATL Media buy, BTL Media buy, Media Coops, Social Marketing, Event