Led strategic growth and operations for a merchandise production company specializing in fully customizable apparel
and accessories for music artists and labels.
• Built key partnerships with major artists and labels, driving increase in revenue through custom, high-quality
merchandise solutions.
• Developed innovative production workflows, ensuring rapid turnaround times and flexible production capabilities.
• Expanded service portfolio to include custom packaging, labeling, and personalized product features, enhancing the
client experience and brand value.
• Managed cross-functional teams across design, production, and logistics, delivering large-scale, high-quality orders
while maintaining fast delivery times.

Strategic Partners: Zalando, SportScheck, Kickz, BSTN, Snipes, Brooklyn, Ochsner Sport and other
• Exclusive rights to serve official Nike MLB and NFL products besides Fanatics branded NHL, NFL & MLB, plus sports
license products for Partners such as UEFA 2024, DFB, PSG, Argentina Football, England FA, etc.
• Building a short/ mid and long-term strategy for the Wholesale Sports License Business in DACH.
• Opened new partnerships with partners such as DefShop, About You, and 11Teamsports.
• Focus on NFL German Games and holistic Wholesale strategy around the events in the region and geo.
/ Partner Consultant MEN CORE (Partner Program)

Leading a team of professionals, including procurement, inventory, and marketing teams
• Overseeing budget, liquidity, and logistical planning while considering profitability and margins
• Expanding procurement team's supplier relationships resulting in up to 15% improvement in purchasing prices
• Achieving 30% YoY profit growth for the second half of the year
ear through the DTC channel (Shopify webshop)
• Contributing to a +77% total revenue growth in 2022 through additional live sales during the "Der Sonne Entgegen-
Tour"
• Negotiating sales commissions for all major event venues of the tour resulting in savings of over €45k
• Achieving a return rate below 8%, a claims rate below 0.2%, and a discount rate below 5% through brand heat strategy,
targeted marketing, and analysis
• Creating a strong brand identity, allowing the company to sell best-selling products at full price in the high-four and low-
fivedigit ranges
• Achieving a YoY growth rate of 122% as of January and February 2023
• Strategically managing a webshop, resulting in a strong-seven-figure trading result for 2022

Portfolio: New Balance, G-Star Raw, SikSilk, Scotch & Soda, Karl Kani but also Retailers such as Eleventeamsport,
Outfitter, Stylefile, TB International, etc.
• +40% Portfolio Growth vs 21% Category overall plus highest Take Rate YoY in 2022.
• Mastering short/mid and long-term strategy planning of large and complex accounts and consulting them on customized
solutions and new opportunities (activation, services, process improvements) to accelerate/support the growth and
achieve the objectives.
• Monitoring the roadmap and target progress to take action when at risk. In addition, setting clear objectives for each Key
Account on long-term opportunities and risks and defining actions for individual accounts.

Sales Volume: €2.8b
• Plan and track company sales within the Nike Sales Organization in Central, which covers 9 countries (DACH + EE).
• Submitting the monthly submission for the full EMEA CENTRAL WHLS G2N, after aligning with Business Planners
(Otto& About You, 11TS, Karstadt/Kaufhof, MIG Group, NBHDs, P&C, Hervis, etc.), Additional Demand Manager,
Finance & MPO.

Category: Snorkeling, Swimming
• Being part of a newly established centralized team to set up new purchasing processes and procedures for the
implementation of a consolidated European warehouse.
• Visiting the German affiliate on a monthly base to support Sales and Key account managers with the sales forecast
analysis.