● Analyzed advertiser performance to identify bottlenecks and growth opportunities.
● Operated autonomously for task management, OKR, and financial planning.
● Managed key accounts and initiated a media buying project within the business unit.
● Established and refined processes in a startup environment, enhancing the advertiser
journey.
● Managed relationships with in-app advertising platforms and vendors.
● Engaged in planning, brainstorming, and upselling to develop innovative strategies, supported
by continuous business communication and networking

- Account Management of multiple advertisers within Advertising Network
- Developing a Media Plan and Advertising Strategy for new and existing Advertisers
- Working with Integration and Optimisation Team to reach Advertisers' Goals
- Daily Statistics Analysis via Internal Platform, Excel, ClickHouse DB

● Managed advertising campaigns across 10+ traffic sources and promoted products across
various verticals – finance, crypto, igaming, dating, and utilities.
● Conducted A/B testing and statistical analysis to optimize campaign performance.
● Leveraged data-driven insights to control and improve advertising effectiveness.