Experience with platforms: Steam, PlayStation, Xbox, Nintendo, Android, iOS; experience managing campaigns through Steam Partners, Steam UTM, Google Play Console, Apple Developer, VGINSIGHTS, SteamDB.

Steam Marketing: Managed the creation and optimization of game pages, including visual elements (banners, screenshots, trailers), conducted A/B tests on various components of the page to improve conversion rates, and collected and configured relevant tags to enhance visibility in search and recommendations. Additionally, wrote and edited game descriptions, focusing on key features. Organized and conducted live streams to engage with the audience, participated in seasonal sales and special promotions (NEXTFEST, Summer Sale, etc.), managing discounts and limited-time offers. Worked with Steam curators to promote games through their recommendations, which helped increase reach and product credibility.

Campaign Management: Supervised the launch of game campaigns, including pre-orders, beta tests, releases, and post-release support, using strategic planning to achieve company goals and drive sales.

Work with Distributors: Planned promotions with distributors, developed distribution and pricing strategies. Drafted and negotiated contracts, monitored their execution, and organized the payment process to ensure timely receipt of funds.

Optimization for Search Engines and Digital Stores (ASO): Applied SEO skills and data analysis to optimize marketing efforts.

Social Media Management (SMM): Managed social media platforms, created content plans and strategies, and conducted promotions on platforms including Instagram, Facebook, Twitter, Reddit, Telegram, TikTok, YouTube, Steam, VK, Discord, 9GAG.
Paid Advertising: Set up and optimized paid advertising campaigns (Google Ads, META, VK, Twitter, Reddit), conducting A/B tests and optimizing metrics such as ROAS, ER, CPA, CPM, CPC, CTR.

Project and Team Management: Managed projects and a team of up to 12 people, coordinated work between development and marketing departments, tracked task statuses in JIRA, Trello, managed personal goals, development, training, and administrative issues.

Event Organization: Participated in organizing offline and online events, including exhibitions and press conferences; experienced in planning and attending major events such as Gamescom and Nordic Game.

Public Speaking and Presentations: Delivered public speeches and presentations at events, managed public relations efforts, including press releases and media relations.
Live Streaming Coordination: Prepared and conducted live streams, coordinated work with hosts and guests to create high-quality live content.

Influencer and Partner Management: Curated the selection of influencers (YouTube, Twitch, Kick, VK, TikTok, Instagram) and partners for game promotion, developed partnerships with key influencers.

Onboarding and Training: Organized onboarding for new employees, including training and mentorship to ensure quick product and marketing tool mastery.

Onboarding of New Studios and Developers: Created and managed the onboarding process for new studios and developers, ensuring successful collaboration and integration into the company’s ecosystem.

- Experience in SMM for various social media platforms: VK, TikTok, Discord, YouTube.
- Developed marketing strategies to promote content and increase the audience, including comprehensive campaigns to attract new users and retain existing ones.
-Created content plans for editorial teams, coordinating work with editorial, video production, and social media departments to ensure timely material release.
- Curated SMM campaigns, created, and promoted content on social networks (Instagram, Twitter, TikTok, YouTube, Discord), increasing audience engagement and improving brand recognition.
Conducted market and audience research, tracking trends in the gaming industry to timely adapt strategies and offer relevant content.
- Ability to analyze data, identify trends, and make data-driven decisions.
- Experience working with audiences in different markets, both domestic and international.
Esports Manager (2018-present)

- Experience in organizing and managing esports events, including coordinating staff and volunteers, and ensuring smooth event execution.
- Experience in developing and implementing marketing campaigns aimed at attracting sponsors, fans, and participants to esports events.
- Project management: overseeing all aspects of an esports event, from planning to execution, ensuring that all tasks are completed on time.
- Technical knowledge: familiarity with the technical aspects of esports, including game mechanics, streaming platforms, and production tools.
- Created and maintained effective communication channels between players and administrators, including setting up Discord servers.
- Coordinated interactions between managers of major teams, ensuring clarity and consistency of actions.
- Organized the collection and analysis of weekly and monthly reports on esports events, including gathering feedback from participants and administrators, as well as identifying and documenting issues for subsequent correction and quality improvement in event organization.