Manage a dual role of overseeing the personal brand for the Founder Justin Sun and leading the top 3 public blockchain in cryptocurrency.
- Identify and engage with Tier-1 mainstream (Bloomberg, WSJ, Reuters) and crypto media (Coindesk, the Block, Blockworks) to expand the
reach & impact of news campaigns.
- Lead corporate media strategy and implement strategic marketing tactics to generate leads such as media interviews, conference speeches, and
cover stories.
- Lead PR Crisis Management and implement strategic marketing tactics to maintain a positive media sentiment while utilizing media sentiment
monitoring tools such as Cision and MuckRack.

Develop strategic planning and supervision of C-level executive communications with corporate media and analysts in the health tech and
wearable gadgets industry.
- Manage corporate messaging toolkits, keynote, press releases, social media handles (Linkedin, Twitter, Facebook, Youtube, Instagram) and
presentations.

Lead the execution and act as the PR gatekeeper for the leading global provider of urban mobility solutions
- Work closely with internal leadership team and European & US PR agencies to secure top tier press coverage frommedias (i.e. CNN, CNBC,Bloomberg, Reuters, Financial Times, WSJ, Techcrunch, Vogue)
- Lead corporate events communication in large events (i.e. CES) and manage marketing partnerships with diplomatic missions (Italy &Argentina Embassies in China), pro sports organization (NBA, UFC, Formula E)

Manage the work schedule of the Chairman and act as the gatekeeper for both internal and external channels.
- Work closely with the C-suite of HNA Tech subsidiaries such as IngramMicro, Pactera on day-to-day operations, M&A, board meetings and
corporate negotiations.
- Manage HNA Tech strategic partnerships with tech giants (i.e. IBM, Microsoft) and non-profit organizations
- Help reduce HNA's corporate debt by working closely with financial institutions (i.e. China Development Bank) and potential investors of our
subsidiaries (i.e. VC, private equity)