Latin American Division – https://www.cialholdings.com/cial-english
Direct business development activities, acting as an agent in Latin America including Brazil.
Conduct steel negotiations in manufacturing, mining, oil&gas, energy and distribution sectors.
Management of procurement, sales, import and export of steel products and other raw materials.
Identification of commercial trends, monitoring prices and business risks.
Definition of commercial and credit strategies, order allocation and execution orders.
Participation in trade fairs, events and international business rounds.

Some highlights:
Prospected and developed 42 new clients and suppliers to the group, in the steel sector;
Responsible for starting businesses within markets not previously explored by the group;
Introduced procurement of ferroalloys (iron alloys) and pig iron (for blast furnaces).

Commodities Division – Brazil – https://www.samsung.com
Responsible for trading steel from low cost countries’ qualified producers to Latin America.
Procurement, sale and distribution of steel, aluminum and pig iron in Mercosur and Asia.
Development of metal suppliers for purchases of nickel, copper and aluminum, to be resold.
Supplied C-level executives and Group Directors worldwide with up to date information on
market trends, risks, new developments, mergers and entrants on the mining and metals sectors.
Preparation of news reports on the iron ore, coal and metallurgical coke segments.

Some highlights:
Responsible for managing inventories of imported steel in Brazil, for immediate delivery to
buyers, achieving net profit margins exceeding 20% = due to immediate availability to
customers versus the 4 months of delivery time offered by the competition upon order.
37K tons of steel sold in 10 months = 1/3 of the group's total sales volume in the country.
Responsible for prospecting new markets (nickel for electric car batteries and electronicdevices, pig iron for plants in Asia, steel for making pipelines in Mercosur).

Brazil – https://www.verdevaleagro.com
Conduct studies of the agribusiness, agriculture, fruit growing and livestock markets.
Development of strategic planning and negotiations to reduce costs.
Monitoring of production systems, suppliers and service providers.
Development of projects and procurement activities for new production units.
Monitoring of heavy equipment purchase and maintenance.
Acquisition of raw materials, minerals and metals, freight negotiation for product transportation.
Development of agricultural mechanization and precision agriculture;.
New business possibilities, such as mineral water, spirits and forestry products.

Coordinated the commercial strategy area at the group’s newest steel plant in the USA.
Led and coached a select team of category strategy professionals from different backgrounds.
Supervised the team’s adherence to expected work standards and time-frames for activities.
Analyzed suppliers, producers, competitors, imports, exports, stocks, pricing, production costs.
Developed partnerships and commercial alliances with service providers and distributors.
Supplied C-level executives and Directors with up to date information on market trends.
Improvement of market share through analysis of niche markets: railroads; welding
wire; pre-painted; re-rollers/coating companies; packaging – food/oil; pipelines; others.
In charge of the interdisciplinary team developing a commercial/financial comparative
study, to choose new production lines to be installed – Hot dip galvanized steel versus
Electrogalvanized steel; and Galvalume® versus Aluminized steel.

Steel Mill Division – Brazil – https://www.usiminas.com
Negotiated sales of custom-made steel products to all Latin American countries, USA and Spain.
Sales of finished steel to Brazil, Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador,
Guatemala, Mexico, Paraguay, Peru, Uruguay and Venezuela.
Handle account management for appliances, white goods, yellow goods, hvac, wind energy,
solar energy, oil & gas, transportation, distribution, automotive, mining, construction.
Coordinated the work with R&D, quality, production, planning, logistics, finance, legal teams.
Reviewed delivery orders, evaluating materials availability, lead times, manufacturing needs.
Supported freight negotiation activities and supervised maritime, railway, truck transportation.
Supervised documents issuance: contract, invoice, packing list, certificate of origin, B/L, AWB.
Conducted trips to partners’ facilities for quality assurance, claim settlement, new businesses.
Evaluated external service providers to ensure steady and flawless flow of processed steel.

In 2002, worked on a 240% increase in exports of custom-made products for specific
customers = jump from 27K tons/year in 2000 and 2001 to 65K tons in 2002. This
corresponded to 13% of finished products exports (of 500K tons) and 2% of the total
volume of all products sold by the SP unit in Brazil and the world (total sales of 3.5M tons).

2003 the tonnage of custom-made products under my responsibility more than doubled,
from 65K to 140K tons, corresponding to 20% of total exports of products by the SP unit
during the year, and 4% of the overall total sold by the unit. Added new markets and
tonnage for railway cars, locomotives, wind towers, water heaters, pressure vessels, tanks.

2004 started developing a comprehensive analysis of the steel market throughout Latin
America, including competing manufacturers and potential customers.

2005 became responsible for sales of finished steel in Latin America, at the SP unit.
Promoted the increase in gross profit margins tackling unexplored niche markets.

2007 negotiated the initial contract with an oil company, supplying 30K tons of steel in
six months of deliveries, showing gross profit margins 22% higher than all other products.
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