HYLINK PERFORMANCE (Shanghai)
(1.5 years) Shanghai City, China
Lead a performance team of 20 (from AE 2 D) to serve La Mer, Darphin, Aveda, Dr. Jart+ (ELC Group) for search and
RTB with over 200 million investment per year.
Planning Director
Oct 2020 – Feb 2022 (1.5 years) Shanghai City, China
, in charge of digital campaign planning, including not limited to brand strategy, digital/social

(22 months) Shanghai City, China
, in charge of all P&G brands’ social and digital planning, work closely with BD and
creative to pursue new business. Successfully win and serve various campaigns for Olay, Pampers, Whisper, Crest,
Oral-B, Braun, Aussie etc.
Lead social workshop and tribes to help client identify annual content strategy and plan as well as social ideas for KCP.
Support creative team to fulfill integrated campaign plans with social roadmap and execution plans. Assistant
Guangzhou EC team to develop EC seasonal campaigns for different P&G brands.
Digital Planning Director
MeetSocial
July 2016 – February 2018 (20 months) Shanghai City, China
In charge of leading social marketing team (including Beijing, Shanghai, Shenzhen) to serve branding clients’ overall

(18 months) Shanghai City, China
Overseeing client’s Digital Media & Social Strategy and managing a team, who execute, manage and optimize the
planning strategy for client’s digital spending as well as social contents.
Be responsible for client servicing and relationship management.
• Long term digital strategy creation
• Campaign strategy & planning, and integration with the wider comms
• Deployment of best-in-market targeting & tracking tools
• Oversee & benchmark buying performance
• Deployment of measurement frameworks across clients
• Management, extraction & interpretation of clients’ digital performance data
• Delivery of beyond-the-banner high value services, including: digital workshops; content solutions; performance
marketing; social & mobile projects; competitor intelligence services
• Sharing of best practice with the wider Interaction community
Senior Social Media Manager
Brandtology
October 2011 – January 2015 (3 years&3months)Shanghai City, China
Managing various accounts for China and other North Asia Region, including Estee Lauder Company (Estee Lauder,Clinique, La Mer, Bobbi Brown, MAC), LVMH Beauty (PCD, Guerlain, Givenchy, Kenzo), P&G (SK-II, Pampers, Crest,
Header & Shoulder), Avene, LVMH Group (Fashion, Watch & Jewelry, Wine & Spirits),adidas, ASICS, Coach, Kimberly-
Clark, Ferrari, Audi, Porsche and more, and to engage and acquire clients in North Asia market.
• Provide social media analytics, intelligence and consulting to clients
• Complex selling and fully soaked in social media
Job Responsibilities:
1. Project management: lead team members to fulfill objectives of different projects, acquire and manage clients’
requirements, internal communicate with IT & research team, ensure the quality of deliverables.
2. Account Service: understand the trends on the Internet, particularly in social media, provide client consultancy service
in marketing strategy, digital marketing, consumer insight, SEO/SEM etc.
3. Business Development: act as consultancy sales for new client pitch and proposal preparation etc.
Job Performance:
1. Project management: successfully lead and served over 20 brands’ social media monitoring and analytics projects in
China, including FMCG, Luxury, Sports & Fashion, Automobile, Consumer Electronics etc.
2. Account Service: in-depth understandings of digital marketing in China especially social media marketing, most clients
acknowledge the expertise in business intelligence, including insights on social media strategy and execution, digital
marketing strategy, brand image and positioning study, consumer study (especially netizens’ preference and behaviormodel), and suggestions on SEO/SEM/SEA (mainly through findings on netizens’ hot words) etc.
3. Business Development: fulfill over RMB 5 million new business annually
About Brandtology
Brandtology (an iSentia Company) provides Online Business Intelligence that empowers global brands to manage
actionable insights gained from consumer conversations online. Using a combination of proprietary technology,
processes and trained professionals across APAC, the Americas and EMEA, Brandtology is able to deliver a high
degree of accuracy and relevancy for millions of online conversations every month. Brandtology’s multilingual support
covers languages spoken by over 90% of the world’s Internet population. As part of iSentia Media’s multiple-service
offerings, Brandtology also has the capability to provide cross-media analysis, leveraging on the strengths of iSentia
Media’s other business units.

(8 months) Shanghai City, China
Job Responsibilities:
1. Fulfill sales quota for customers from designated industries (FMCG, Fashion, Luxury etc.).
2. Create customized solution for customers, and help to develop new product and service for the company
Job Performance:
1. 100% complete sales quota.
2. Help to set up Micro Blog and SNS monitoring with lots of customers' actual requirements and solutions.
About Wisers: the leading provider of time sensitive and mission-critical information from Greater China. According to
customers' specific requirements, Wisers provides personalized service from Media Monitoring to Crisis Management.

(3 years) Shanghai City, China
Job Responsibilities:
1. Follow and help to improve key vendors’ performance level according to retailers’ KPI.
2. Timely propose practical improved SOP during working process review with vendors and retailers.
3. Promote the common reorganization of the supply chain platforms by retailers and vendors as well as use rate.
Job Performance:
1. Helped over 500 key vendors with an average 21% order fulfill rate raise and at the same time effectively lower all
stores’ Out of Stock rate.
2. Distribute to the launch and standardization of Auto Order system as well as promote the implement of promotion
price confirmation through supply chain platforms.
3. Use rate continuously rise as well as the annual satisfaction survey scores.
About Test Rite: a leading trading company from Taiwan, and its subsidiaries include retail (B&Q Taiwan, HOLA) and IT
solution companies (BNS Link). BNS Link is a company specialized in providing supply chain solution that exactly meets
the requirements of its retail customers and their vendors and is currently servicing B&Q, HOLA, CenturyMart etc in
China.
Senior Trainer
Test Rite Int'l Co.,Ltd
June 2006 – April 2008 (1 year 11 months) Shanghai City, China
Job Responsibilities:
1. Plan and enhance the supply chain platforms’ training for retailers’ staff and vendors nationwide.
2. Gather users’ responses and new requests, and propose practical functional improvement suggestions.
3. Key vendors’ performance improvement and follow-up.
Job Performance:
1. Trained over 1000 vendors at all level as well as provided over 100 training course for store operators, buyers, and
accountings from retailers.
2. Proposed a series of functional suggestions which were all finally adopted and achieved.
3. Helped over 50 key vendors with an average 18% order fulfill rate raise and 7% on sales.