网址：https://aaagncy.com/
I work as the Team Lead for Business Development at AAA Agency, specializing in marketing events and influencer marketing. About 50% of our partners are gaming companies, including those in the mobile, PC, and console sectors.

• Developed and executed targeted business development initiatives.
• Conducted competitive analysis and market research to identify opportunities for expansion
and differentiation within the marketplace.
• Collaborated with internal stakeholders to tailor product offerings and solutions to meet the
specific needs.
• Established and maintained strong relationships with partners.
• Prepared and delivered proposals, and contract negotiations, effectively articulating value
propositions and securing new business opportunities.
• Orchestrated the development and execution of prototype pilots.
• Implemented A/B tests, user research, and CJM to validate product hypotheses.
• Developed and maintained product roadmaps, aligning with company objectives and market
opportunities.
• Prepared detailed BRD, SRS and FRD to guide cross-functional teams in product development.
• Oversaw the conceptualization and creation of UI/UX layouts, prototypes, and text content,
enhancing user experience and interface design.
• Managed the product backlog, ensuring prioritization according to strategic value and impact
on user experience.

• Working with 15 studios on ideation, prototypes, & prototype iterations, preparing GDDs for the hybrid-casual game industry.
• Soft launch 5+ games. 1 in scale.+2games published by other pubs.
• Improving in-game metrics D1-D30.
• My ideas have CPI an average of $ 0,50$.
• Soursed & onboarded 200+ studios.
• Automized CRM for faster communication and sourcing of studios (spyered+6k studios).
• Onboarding of new PM’s to our CRM.
• Preparing and leading product roadmap.
• Project management of studios.
• Working with data & BI.

Performance marketing services for mobile games.
• Establishing a sales department: creating sales funnels, Integrating CRM systems,
lead generation, and optimizing business processes.
• Signed long-term partnership with Tier 1 mobile gaming studios (30+)
• Get leads of more than 10K studios.
• Market Research and Analysis.
• Partnership and Relationship Building.
• Project management of the cross-functional Teams.
• Onboarding new Team-members.

Building and executing a sales strategy to support long-term partnership and
revenue opportunities
• Maintaining and managing relationships with partners (Publishers, Developers, Studios).
• Developing (Contributing to the overall company strategy)
• Identifying potential issues in production and finding solutions for them
• Providing support and mentoring more junior team members.
• Driving significant coordination amongst Art Teams, Project Managers to drive account
strategy and oversee the deliverables that go to a client