Founded in 2009, SMOORE is a global leader in atomization technology, specializing in Nicotine Delivery, Medicinal Solutions, Special-Purpose Vaping Devices, and Beauty. With 13,000 employees and 6,816 patents, it designs, produces, and delivers products to over 100 countries, generating $1.6 billion in revenue.
Vice General Manager, Head of Plant, Malang, Indonesia
· Reported to the President, overseeing strategic planning, new product introductions, business and operational process improvements, and financial and operational performance enhancements.
· Played a critical role in aligning plant performance with corporate strategy and industry standards (FDA and PMTA), collaborating closely with commercial and engineering teams to develop and implement strategies that drive organizational expansion.
· Managed six directors (Sales, Operations, Engineering, Quality, Finance, HR) and 1,200–1,800 employees, achieving $230M in annual revenue in a 50,000 m² bonded factory.
· Optimized plant profitability with full P&L accountability, implementing strategic cascades for organizational effectiveness and manufacturing excellence.
· Key processes included assembly, filling, soldering, testing, engraving, blistering, and packaging.
· Successfully led a culturally diverse local team as the sole expatriate executive, achieving record-breaking performance and transforming the plant into a benchmark for productivity and profitability.
· Implemented Total Cost Management, Six Sigma, and an Employee Engagement Program. Redesigned KPIs, processes, and policies to enhance quality, delivery, and efficiency while empowering the local team.
· Ensured safety, quality, and efficiency in all operations, leading the team to achieve business goals and enhance overall performance.
Key Responsibilities:
Strategy Planning and Execution Forecast and Planning Accuracy Operational Management
Key Performance Management New Product Introduction Quality Management
P&L Financial Management People Management & Development Supply Chain & Inventory Management
Safety, Policies, and Procedure Capacity & Headcount Management Continuous Improvement
Stakeholder Management Asset & Equipment Maintenance ESG and Social Responsibility
· Profitability Management:Successfully achieved a total cost reduction of 8% in 2023 (exceeding the target of 3%) and 20% in 2024 (surpassing the target of 6%) LE, maintaining profit margins despite a significant decline in unit price and revenue due to pre-agreed customer contract terms.
Year Revenue (CNY) Gross profit (CNY) Unit price Unit Cost
Target
-3% Unit
Material Cost Unit
direct Labor Cost Unit Indirect Labor Cost Unit Variable Cost Net Profit
2022 H2 1.09B 634M Base Base Base Base Base Base Base
2023 H1 1.06B 628M -4% -7% -5% -27% -39% -22% +3%
2023 H2 0.57B 314M -14% -8% -15% -39% -31% -13% -5%
2024 H1 0.76B 445M -19% -20% -21% -43% -60% -50% +2%
· Strategy Cascade & Performance Review:
· Lead strategic alignment and KPI cascade every 6 months to develop and realign plant priorities.
· Provide monthly performance feedback, offering motivation or developing mitigation plans as needed.
· Review and monitor KPIs and project progress weekly to ensure all KPIs meet targets.
· Host weekly director meetings to facilitate alignment and collaboration.
· Host daily shopfloor meetings to ensure quick responses and rapid implementation of actions.
· Safety: Led Go Gemba and Kaizen initiatives to eliminate safety risks, ensuring zero incidents.
· Production Efficiency and Quality Improvement:
· Machine productivityrose from 7,800 to 9,485 units/hour (target 8,400) through OEE and TPM.
· Machinelabor productivity rose from 228 to 440 units/hour, surpassing the previous global record of 375.
· Machine scrap ratereduced from 0.9% to 0.2% (target 0.3%) through Total Quality Management.
· Manual labor productivityrose from 7 to 23 units/person-hour (target 18) through IE and Lean.
· Manual scraprate reduced rate from 0.6% to 0.03% (target 0.2%) through QCC and Six Sigma.
· Quality incidencereduced from 24 to 2 per year, and FPYrose from 96% to 99.8% (target 99.7%).
· Inventoryreduced from 2 to 0.3 days (target 0.5) and OTIF 100% through VSM.
· NPI:Completed product transfer in 1.8 months (target 3 months), exceeding the efficiency record by 14%.
· Team Development:Coached and developed new local team to peak performance as the sole expatriate.
· Employee Engagement:Identified high-potential talents in an innovative method, implemented non-material incentives, and developed talents systematically for enhanced satisfaction and productivity.
· Union Relationship: Planed andorganized activitiesto improve employee satisfaction.
· Digitization: Led SAP, ERP, and MES system implementation and launch, improving operational efficiency.
· Resource Management: Leveled demand and proactively optimized labor and assets to enhance both short-term and long-term cost structures, ensuring on-time delivery at the best possible cost.