• Complete product LifeCycle Management – concept, NPI, GTM, EOL
• Market research and product planning – segmentation, strategy, pricing
• Investigate market trends, analyze customer needs, competitive product benchmarking, combine technology trends and company development strategies, complete product planning and product definition, and finalize product acceptance
• According to product demand, user target analysis and usability testing, complete the product interaction design and analysis, improve the overall user experience
• Product cost management. Responsible for cost analysis, cost plan formulation and implementation, participate in key supplier development and negotiation, etc.
• Collect and analyze product market feedback information, timely propose product improvement Program, and continuously improve product competitiveness.

• Product conceptualization from – conecpt to market and EOL.
• Product portfolio strategy, roadmap, pricing, segmentation, drive & lead product streamline – market needs, user experience, design requirements, GTM, complete product lifecycle (PLC) management.
• Analysis and translate the market trends, formulate product competition strategies and plans, and be responsible for the various operational indicators of the products.
• SWOT Analysis to determine market competitive landscape and opportunities.
• Sensitive to market dynamics and consumer oriented approach, technological innovation, out-of-box thinking ability, deep understanding of consumer needs and market trends
• Evaluate technology, portfolio entrepreneurship, product/market management
• Product A&P, events, promotion and maintenance - product selling point, technical/sales information, develop and implement product strategy and training plan and effectiveness.
• Channel analysis and strategy
Achievements
• Establish and expanded Product Marketing Product Management & Marketing department
• Expand China and RoW product portfolio, e.g. Chia, Indonesia, etc.
Core Competencies: Key Skills and Strengths
Product Management - product planning and product marketing.
Product planning:
Defining new products and gathering market requirements
Product Life Cycle
Product portfolio management - roadmap
Product differentiation
Product marketing:
Product positioning and outbound messaging
Promoting the product externally with press, customers, and partners
Bringing new products to market (NPI,GTM,ATL/BTL)

APac+Jpn) Display Product – Consumer Retail
• Expand APJ (APac+Jpn) consumer display standalone business portfolio, e.g. China, Indonesia, etc.
Core Competencies: Key Skills and Strengths
• Product Management - Roadmap strategy, positioning, value proposition, portfolio and lifecycle, and work with countries to define product requirements
• Consolidated and analysed APJ region market share information and collating competitive landscape for formulating strategies.
• Manage long term & short-term forecast, integrate and implement plans and programs for an accurate portfolio mix to maximize revenue and minimize business risk exposures.
• Cross-functional internal team partners, Marcom, CRM, Region Sales, Product Marketing, Finance and SC in streamlining process to improve NPI, GTM and Revenue.
• Consultant to operation team on Allocations, NPI & EOL issues to minimise business impact.
• Liaised and worked closely with Global group for APJ market requirements and product assortments.

• Defined and formulated FY2012 categories Roadmap and NPI against strong competition.
• Improved TV product portfolio P&L, and reduced marketing budget ＞40%.
• Setup, established, strengthened positioning in emerging markets, e.g. Myanmar, Cambodia, Nepal, Bangladesh, etc.
Core Competencies: Key Skills and Strengths
• Category Management - Formulated and designed local product roadmap from SEA Region / HQ.
• Communicated the PRM internally and with the channels. Reviewed the PRM quarterly, providing feedback to HQ & the factories.
• Drove key strategic programs to position consumer products above and beyond product and pricing
• New Product Introduction Product Launch - Prepared yearly NPI plan (timeline, schedule, type of NPI). Co-device with Sales team to prepare sales plan. Liaised with Demand Planner to prepare inventory forecast. NPI sales, promoters and channel partners training.
• Market Intelligence – Provided advice on market information obtained from regular store visits to Product Director and Sales team. Analyze marketing data (Market demand, share, trend, etc).
• Marketing Budget Management – Forecast, raise, update, and monitor advertising, promotion and marketing budget.
• Communication with HQ – Acquired product information and marketing materials from HQ.
• Product Marketing (ATL /BTL) - Created and managed consumer promotion campaign. Communicated current promotion campaign to stakeholders. Created, managed and monitored POP for focus products. Briefed agencies / vendors for marketing related activities. Monitor in-store display and feedback to In-Store Management team.

• Devise and integrated consumer oriented product development process, to align product with stronger level of consumer engagement and experience, e.g. consumer benefits vs. specifications, etc.
• Revitalize PC Audio demand and established strategic partnerships.
• Achieved “Perfect Score – 10/10 (Gold Award)” for product review by Hardware Heaven (http://www.hardwareheaven.com/content/news/28906/creative-sound-blaster-x-fi-titanium-hd-sound-card-review)
Core Competencies: Key Skills and Strengths
• Developed key strategic programs to position consumer products above and beyond product and pricing
• Drove global agreement on product definition based on customers/consumers' requirements, competitive intelligence, market environment, technology trend
• Developed and drove global product marketing strategies and initiatives to generate new segments in existing markets.
• Investigated and acquired up-to-date on solutions and offerings; helped ensure that the product meets the needs of our customers and competitive (as well as addressing threats from the ecosystem).
• Executed successful new product launches in cooperation with regional and country sales teams.
• Developed product and channel marketing programs to support global marketing plans.
• Developed comprehensive product marketing collateral to enhance cross-selling & up-selling activities across existing customers
• Created interactive interactions with customer by engaging in decisions that helps to affect future products or services, while providing value creation solutions.

Regional (APac) Product Manager TV Display & Audio
• Increased regional Plasma TV and Digital Camera market share, e.g. #1 Australia & NZ, etc.
• Educated and increased consumer awareness, and influenced purchasing behaviour.
• Successful regional ATL campaign and regional product launched - Plasma TV and 1st DSLR Lumix DMC-L1
Core Competencies: Key Skills and Strengths
• Regional Product Portfolio and Marketing A&P Management - Defined product portfolio, product strategy, and regional market introduction (e.g. Plasma/LCD TV, Home AV systems, DVD player/recorder, Digital Camera, Movie Cameras, Portable Devices, etc.)
• Quantitative skills in analyzing marketing metrics by translating market requirements into product roadmaps and regional business models.
• Conducted regional product launch/promotion activities. Engage in customer interface activities or market surveys, user group, etc.
• Help defined, drove and implemented product strategy to align with overall product portfolio; understand and communicate how the product space is evolving.
• Performed business analysis such as SKU reduction analysis, Discount Analysis and competitive price comparisons.
• Contributed proactively to the overall product development through ideas and creativity based on local market and sector knowledge
• ATL Marketing - Worked with Marketing Communications, Public Relations, and the advertising agency on the development of product launch activities, data sheets, press releases, and ad campaigns.
• ATL/BTL Marketing - Managed regional sales team in the development and implementation of strategic A&P activities in the region, and unified regional advertising campaigns to increase brand image and increase revenue, while maintaining budget.

• Pioneered, established and expanded 1st and only Global Product Planning Group outside Japan
• Managed Global category portfolio Home AV system business with revenue of over 40,000 mil yen with ＞10% growth & double-digit profit.
• Product Managed - Global product mix categories (Home AV system product development - conecept, plan and drive the completion) with multiple line-up arrays, and over ＞75 global products launched.
• Devised appropriate product concept strategies to revitalize demands, expanded Asia, Middle East, Latin American business and customer base, with double-digit growth in revenue and profit, overcame competitions and maintained market leader competitiveness.
Core Competencies: Key Skills and Strengths
• Responsible for Global AV system product portfolio, product strategy, through the whole product life-cycle (PLC).
• Analyzed and defined product positioning and key product value prepositions on global platform - positioning, segmentation, determining product launches, channel mix, pricing, volume, market potential and trends to address business, product and market strategies.
• Formulate Business and Category Plan - focusing Long and Short term plans, Product Economic Analysis, margin analysis, pricing, forecasting, and EOL plans.
• Evaluated, researched and investigated new technologies and made recommendations for new product development.
• Directed and worked closely with cross-functionally and externally teams on product concept, quality, cost and schedule - engineering, manufacturing, operations, quality, safety compliance, logistics, finance, and marketing communications through the complete product development cycle from product concept to end of life.
• Communicated by product strategies presentations and directional goals to Senior Management, and cross-functional team internally and key channel partners (externally).

Corporate Semiconductor Development Division - System LSI Development Center
Achievements
• SOC design incorporating IP re-use methodology.
• Reduced development cycle.
• Reduced schedule and improved chip economics for customer.
Core Competencies: Key Skills and Strengths
• 16-bit micro-controller LSI chip design & development.
• Designed & developed organisation’s first one-chip solution with IP Reuse Methodology.
• Implemented IP Reuse Methodology to minimise design process and development cycle, with cost reduction.