Head of GI & POC system in Business Development Group
Global product manager team leader in charge of hybrid ultrasound system
· Manage all new product planning and PLC management for hybrid system

Head of IMC
Contribute to become a global leader in Ultrasound system
Managing global marketing activities for Samsung Medison Equipment
· Manage all new product launching and marketing communication
· The first IMC campaign focusing application messages in medical device area
· Develop Samsung Healthcare brand guideline and key messages for each application
· Operate corporate web site and SNS marketing
· Analyze industry value chain and purchase journey to find out new opportunity areas
· Planning & execution of global medical congress/exhibition such as ECR, ISOUG, KIMES, etc.
· Define Healthcare trend & manage all 2ndary data source for ultrasound system

Sales & Marketing Strategy Team, Visual & Display GBM
Contribute to become a most preferred brand in CTV industry and maintain M/S #1 position over 10 years, Global Marketing for CTV/AV product
· Improving sales performance based on market structure analysis & retail audit data
· Identified new opportunities for product innovations and formed go-to-market strategies to generate new market demands
· Analyze industry value chain and consumer decision journey for applying into business planning
· New product concept development working with product planning team such as curved TV, 360 audio, etc. (Short term and Mid long term base as well)
· Global launching strategy of new products (pricing, channel, ATL/BTL campaign, etc.)
· Develop the global CTV/AV product brand strategy and its executions by providing relevant insights and in-market performance measures including development of ATL/BTL materials
· Create integrated analysis framework combining consumer, shopper, and retail insight
· Providing B2B insight as well as B2C for monitor/LFD business
· Go-to-market strategy for Samsung smart TV eco-system

North America HQ Marketing team Samsung North America, NJ, U.S.
Worked as a marketing dispatcher and build the strongest marketing team within Samsung
Marketing COE(Center of Excellence) Leader
· Successfully created the COE as a core function of NAHQ marketing
· Set up and operate a COE organization including recruiting, training, R&R setting, etc.
· Search, evaluate, and introduced leading edge marketing tools & solutions to global level
- e.g.) Neuro-science, marketing mix modeling, retail analytics, OOH effectiveness test, etc.
· Set up and roll out SMT(Samsung standard MI tools) to all business units
- New product validation tool, Pre-copy test, and Market response survey

Global Marketing Operations (GMO)
Experienced all marketing areas including brand positioning, marketing effectiveness measure, primary & secondary research, industry analysis, product lifecycle mgt, and retail mgt.
Specially promoted to Director from senior manager in 2009
Market Opportunity Analysis Part Leader
· Find out relevant consumer/industry trend for Samsung and deliver business implications
· Revise Samsung master brand strategy and global segmentation
- YMC(Young Minded Consumer) is still used a base for global communication
· Establish key product category positioning and aligned with new product line up
- CTV, Home appliance, Digital still camera
· Enhanced Brand tracking module covering more than 60 countries and marketing effectiveness measure with new KPIs
· Develop KPI & manage to guide global sales performance
· Experienced lots of strategic consulting projects to provide business solution for various GBMs
· New product development with Product Innovation Team based on San Jose, U.S.
- Mirror digital camera, India localized phone, Transparent refrigerator, etc.
· Delivered global launching strategy of new products (pricing, positioning, channel, campaign, etc.)
· Develop Retail audit data analysis toolkit and conduct the global Dealer Attitude Survey to increase recommendation rate of Samsung products in retail

CI(Competitive Intelligence) Part Leader in GMO
· Develop and execute corporate level competitive intelligence team in SEC covering key product categories such as CE, IT, mobile phone and Component
· Intelligence gathering and analysis, present recommendations to CMO directly
· Corporate level 2ndary data source management including global contracts
· Built virtual CI team with overseas and aligned business division to develop a reaction plan
- Collect competitor information and industry movement leveraging internal and external sources
- Extract valuable information and report monthly basis or alert news for time sensitive issues
- Make special reports for an important business issue
e.g.) LCD panel market analysis, Smart phone market dynamics
- Developed the first CI DB in Samsung for corporate level

Product Research Expert in GMO
· Management of the entire research process and act as an In-house Consultant
· Main window for IT product(mobile phone, PC, printer) and home appliance
- Segmentation research: mobile phone, notebook, white goods for various countries
- Product concept development and validation test
e.g.) PDA phone concept development, W/G for DINK in U.S, Home network solution, etc.
- Developed go-to-market strategy projects
e.g.) Generate a success story for s-flip and queen phone launching in China mobile phone market
- Conducted various primary and secondary research and provide business insights
· Developed prestige marketing strategy based on premium consumer research for emerging countries

International Market Research Division
Gain a great reputation from client and worked as a core member to build an international research division
Project Manager & Part leader
· Managing entire marketing research process and developed many new clients
· Based on client experience, provide holistic solution and ideas combined with research results
· Promoted to senior manager from manager in 1998 based on sales performance
· Division sales volume was increased 3 times during 4 years
· Key account manager for various clients both durable and CPG company
· Experienced various research projects beyond typical consumer research module

1993 ~ 1995 Lotte Shopping Co., Seoul, Korea
Associate, Corporate Business Planning Team
Experienced a whole business planning process in the largest retail chain company in Korea
Familiarized with all retail management process and tools